Senior Housing

Maxfield Research & Consulting has been a leader in the senior living industry for over four decades. Our experts have conducted senior housing analyses nationwide and are trusted advisors for senior housing developers, operators, investors, healthcare agencies, lenders, architects and construction companies. Field research provides the framework to assist clients with real-time analysis that drives strategic planning. Whether you are developing, acquiring, expanding or investing in the senior housing market, Maxfield Research & Consulting can provide due diligence and market knowledge to ensure your project’s success.

Who We serve

  • Senior housing developers
  • Operators
  • Investors
  • Healthcare agencies
  • Lenders
  • Architects
  • Construction companies

The Senior Housing Industry is undergoing significant transformation driven by shifting demographics and societal trends, presenting us both challenges and opportunities for innovation and growth. Strategic planning and adaptability will be crucial to addressing these shifting dynamics effectively.

Trends

  • Previously, approximately 10,000 people turned 65 each day. In 2025, this number is projected to increase to 11,200 people per day through 2027.
  • This is known as the “peak surge.” By 2050, 20% of the US population will be 65 years or older.
  • By 2060, the U.S. is projected to have 95 million older adults, while the total population is projected to reach 404 million.
  • Women are working longer (53% of employed women and 37% of employed men ages 65 to 74 work part-time).
  • A recent Gallup poll suggests that 74% of currently employed individuals intend to continue working after age 65, reflecting a significant shift in retirement expectations since 1995.
  • There is a projected increase of 47 percent in the U.S. 80+ population over the next decade, but that will occur regionally (particularly in the South and West).
  • Traditional senior housing and senior living models no longer meet the needs of boomers and Gen X.
  • Growing workforce dilemma for both individuals and organizations, as fewer workers are available to support a larger retiree population.

Implications for the Industry, Developers and Operators

  • Providers must diversify offerings across income levels and family structures. Diversify offerings to capture middle-market and solo ager segments.
  • There is a growing imperative to blend healthcare, wellness, and hospitality. Integrate wellness and longevity science into physical design and programming.
  • In-home and flexible care models will be essential to future growth. Adopt a hybrid approach that includes in-home and community-based service models.
  • Communities that foster social interaction and purpose will attract modern seniors. Design for social connectivity and intergenerational interaction to reduce isolation.
  • Prioritize memory care infrastructure and stay updated with dementia care best practices.
  • Providers must embrace technology to meet expectations for personalization and proactive care. Invest in technology infrastructure to deliver smart, data-driven, and personalized resident experiences.
  • Rise of Middle-Market and Affordable Senior Housing Product Innovation.  There will be increasing demand for mid-range options like co-housing, tiny homes, and active adult (55+) communities.
  •  Capitalize on New Development Potential: As demand for diverse housing and care models rises, new development and investment opportunities will follow.

Schedule a call with Maxfield to learn more about the future of Senior Housing, and how Maxfield can help with strategies to address your specific needs.

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Providing public and private sector clients with in-depth data and insights on demographics, housing, and macroeconomic trends.

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901 Twelve Oaks Center Dr. #922, Wayzata, MN 55391

Business Email

info@maxfieldresearch.com

Business Phone no

612-338-0012

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