GIS (Geographic Information System) Mapping​

Maxfield uses Geographic Information System (GIS) to capture, store, analyze, and visualize spatial data.

Why GIS?

By linking spatial data with descriptive information, GIS allows us to understand patterns and relationships in a geographic context. GIS reveals patterns and relationships that are difficult to see through traditional analysis. This approach enables us to efficiently process requests and deliver clear, visual insights that support your project goals and timelines.

What it includes

  • Demographic & Socioeconomic Data analysis
  • Geocoding
  • Housing Characteristics Assessment
  • Proximity Analysis

Benefits

  • Smarter Site Selection and Market Strategy
  • Identification of Development and Redevelopment Opportunities
  • Clear, Data-Driven Decision-Making Tools

Demographic & Socioeconomic Data

What

Visualize and analyze demographic and socioeconomic characteristics. This helps to improve spatial understanding of patterns and trends across different geographic areas

Benefits

  • Identifying Market Demand and Target Audiences
  • Optimizing Site Selection
  • Informed Investment Decisions
  • Understanding Property Value Drivers
  • Identifying Potential Development Opportunities
  • Strategic Planning and Resource Allocation

Geocoding

What

Converts tabular data (like customer addresses or business locations) to spatial data, which enables visual representation and allows for spatial analysis.

Benefits

Geocoding helps us gain valuable insights into customer distribution, demographic suitability, competitive positioning, and market potential, ultimately leading to more strategic and successful location decisions.

Housing Characteristics

What

Gather, map, and analyze housing characteristics such as:

  • Age of Structures
  • Property Types
  • Housing Density
  • Tenure (Ownership vs. Rental)
  • Vacancy Rates
  • Housing Condition

GIS enables the layering of this data with geographic features, allowing for a detailed spatial understanding of how housing is distributed and how it relates to other community factors like infrastructure, zoning, and demographics.

Benefits

  • Identification of housing gaps (including affordable housing options)
  • Emerging development trends
  • Identify areas in need of investment or preservation
  • Urban planning

Proximity Analysis

What

Tools to develop drive-time areas, which helps us understand accessibility to amenities and market reach, while traffic count data informs us about visibility and potential congestion for site selection.

Benefits

By overlaying demographic and economic data with these spatial analyses, we can gain crucial insights for optimal site acquisition and market understanding. Ultimately, this data-driven approach enhances marketing, improves decision-making, and contributes to more successful real estate developments that we can use on behalf of our clients.

Contact Us to learn how we can support your next project !