Services : Senior Housing Analysis

The development of housing for older adults emerged as one of the most significant trends in residential construction since the 1980's. Today, Maxfield is recognized as the leading market research firm for senior housing in the Upper Midwest and throughout the country. We have conducted more than 1,000 senior housing studies in 22 states for all types of retirement complexes ranging from "adult" buildings with few services to assisted living and skilled care facilities for the frail elderly.

This extensive experience has provided us with a comprehensive understanding not only of various target groups within the senior population, but also the unique factors that influence demand, design features and support services that are attractive to the various senior segments.

The market feasibility study for senior housing includes:

A site analysis with emphasis on locational features important to seniors
Analysis of senior demographics (including home values and income data)
An assessment of overall economic conditions, and an examination of the competitive environment in the market area that includes an inventory of pending senior developments. 
In-depth interviews with persons who are familiar with the senior population and knowledgeable about the housing market and seniors’ needs. 
 
The availability of services is the unique aspect of this type of housing, constituting part of a larger “housing concept” that determines the market segment that will be attracted to the development.
 
 

Case Studies

Market Feasibility Study for Cascades Senior Living in Shoreview, Minnesota
April 2010

Market Analysis and Assessment for Senior Apartments and Care Center in Minneapolis, Minnesota
July 2009
 
Market Feasibility Study for Senior Housing in Faribault, Minnesota
June 2009